WHAT DOES DIGITAL TRANSFORMATION MEAN FOR MOVING FAMILIES?

In 2016, The Forrester Group (one of the world’s most influential research organizations) released a report on the future of business and digital transformation. The report indicated that within a short four years, any business that was not engaging in some type of digital transformation could likely end up out of business. Even businesses which had thrived for 100 years could be disrupted if they failed to digitally transform their marketing and sales. In 2017, William C Huff Companies began working with Derek Showerman of Digital Transformation Consultants to digitally transform its company in order to meet the changes in how businesses are found and used. The company saw this as not only a necessary way to stay in business but also as a way to provide better service to our clients. Over the past three years William C Huff Companies has invested in several areas of digital transformation.What is Digital Transformation?Here is how WCH’s digital transformation into digital moving is helping moving families around the country:

• Cyber security – With the advent of 5G internet speeds, it is becoming more and more important for businesses to invest in better security for its digital infrastructure. Without sophisticated encryption, the digital information of businesses will easily be breached. William C Huff White Glove Moving and Storage Companies has invested in multi-layered encryption technology as part of its goal to become digitally transformed, which keeps the data of moving families safe from cyber threats.
• Time Savings – By taking time to have the most up to date website and including relevant content in blogs, podcasts, digital advertising and digital matching common keyword searches, families who are ready to move are able to find the exact information they need for their move on the William C Huff Companies’ various web pages, without wasting valuable time.William C Huff Companies’ investment in total digital transformation for its marketing helps moving families make the best use of their time.

• Downsizing – With more than 10,000 people retiring each day in America, many families are facing the daunting task of downsizing their accumulated household items, when moving their families. William C Huff Companies has invested in developing software that will make it easier for these downsizing homeowners. Precise digital inventorying of household items will help moving families efficiently track and re-distribute decades of collections of household items.

Not all businesses in America will take on the task of “total” digital transformation as William C Huff companies has because of the costs and general lack of understanding of the importance. William C Huff Companies’ commitment to total digital transformation is based on its 112-year commitment to total excellence in service to moving families, nationwide.